Dianthus 'inferno' ?

I have hesitated to put this post together - but Park Seeds keeps sending me catalogs, and I keep looking at this unappealing flower. I admit I thought it was a rose, but this 'beauty' is a dianthus, actually. Park (a company I've only had positive experiences with as far as ordering seeds and plants) advertises "There's never been a color combo like this! "
I would have to agree. Purple and red together doesn't work for me, for example, when those 'red hat' gals are around. This just looks blech-o to me. I keep thinking maybe the photo is not accurate, that maybe the flower 'in person' wouldn't be so bad. But why would they try to sell it with this photo? Maybe it's not so bad? Anybody like this? Anybody grown this? Does it really look like this? Just wondering.